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Course descriptions 2007- 2010

Bachelor of Marketing and Sales Management
Graduate class 2007-2010
1. year Course description Credits Autumn Spring 
RMS 1100 Relationship Management and Service 5 x  
SKK 1100 Sales, Customer Relations and Purchase Behavior 15 x  
ØKO1100 Economics 10 x  
INM 1100 Marketing research 10   x
MKK 1100 Marketing Communication and Campaign Planning 10   x
OFL 1100 Organisational behaviour and leadership 10   x
2. year Course description Credits Autumn Spring 
BUE 1100 Business English 10 x  
KAM 2100 Key Account Management 10 x  
MKB 1100 Branding 10 x  
FIN 2100 Negotiation and Influencing 10   x
IMF 2100 International Marketing 10   x
KVN 2200 Quantitativ Research Methods 10   x
3. year Course description Credits Autumn Spring 
KMV 3301 Qualitative Marketing Research 10 x  
RLE 3100 Relational Leadership 10 x  
SLE 3100 Sales Management 10 x  
BAC 3100 Bachelor Dissertation 20   x
IKE 3100 Innovation, Creativity and Entrepreneurship 10   x
Bachelor of Marketing and Internationalization Strategies
Graduate class 2007-2010
1. year Course description Credits Autumn Spring 
FBR 1100 Consumer Behaviour and Consumer Sociology 10 x  
MFL 1100 Marketing Management 10 x  
ØKO 1100 Economics 10 x  
INM 1100 Marketing research 10   x
MKK 1100 Marketing Communication and Campaign Planning 10   x
OFL 1100 Organisational behaviour and leadership 10   x
2. year Course description Credits Autumn Spring 
BUE 1100 Business English 10 x  
IFI 2100 International Finance 10 x  
MKB 1100 Branding 10 x  
IKK 2100 Inter-Cultural Communication 10   x
IMF 2100 International Marketing 10   x
KVN 2200 Quantitativ Research Methods 10   x
3. year Course description Credits Autumn Spring 
KMV 3301 Qualitative Marketing Research 5 x  
MRE 2100 Marketing Law 10 x  
RLE 3100 Relational Leadership 15 x  
BAC 3100 Bachelor Dissertation 20   x
IKE 3100 Innovation, Creativity and Entrepreneurship 10   x
Bachelor of Advertising and Brand Management
Graduate class 2007-2010
1. year Course description Credits Autumn Spring 
FBR1100 Consumer Behaviour and Consumer Sociology 10 x  
MFL1100 Marketing Management 10 x  
ØKO1100 Economics 10 x  
KMM1100 Communication, Mass Culture and Media 10   x
OFL1100 Organisational behaviour and leadership 10   x
INM1100 Marketing research 10   x
2. year Course description Credits Autumn Spring 
INS2100 Information and Public Relations 10 x  
RED2100 Rhetoric and Dramaturgy 10 x  
KVN2200 Quantitativ Research Methods 10 x  
MRE2100 Marketing Law 10   x
MKK1100 Marketing Communication and Campaign Planning 10   x
TPL2100 Team- and Project Management 10   x
3. year Course description Credits Autumn Spring 
KMV3301 Qualitative Marketing Research 5 x  
MVK3100 Branding and Visual Communication 25 x  
IKE3100 Innovation, Creativity and Entrepreneurship 10   x
BAC3100 Bachelor Dissertation 20   x
Bachelor of Tourism Management
Graduate class 2007-2010
1. year Course description Credits Autumn Spring 
RKU1100 Tourism and concept development 10 x  
EBC1100 English Business Communication 1 10 x  
SPA1100 Spanish 10 x  
INM1100 Marketing research 10 x  
TPK1100 Servicemarketing, Planning and Communication 15   x
RKS1100 Tourism, Culture and Society 10   x
SPG1100 Spanish 5   x
ENC1200 English 5   x
2. year Course description Credits Autumn Spring 
RIM2100 Trends and International Marketing 10 x  
TKK2100 Cross-Cultural Communication 10 x  
OFL1101 Organisation and Leadership 10 x  
MKB1100 Branding 10   x
BED1100 Economy Management 1 10   x
KVN2200 Quantitativ Research Methods 10   x
3. year Course description Credits Autumn Spring 
RLE3100 Relational Leadership 15 x  
KMV3301 Qualitative Marketing Research 5 x  
SEV3100 Service Management 10 x  
BAC3100 Bachelor Dissertation 20   x
IKE3100 Innovation, Creativity and Entrepreneurship 10   x
Bachelor of Hotel Management
Graduate class 2007-2010
1. year Course description Credits Autumn Spring 
INM1100 Marketing research 10 x  
HRD1100 Hotel and Restaurant Management 10 x  
SPA1100 Spanish 10 x  
EBC1100 English Business Communication 1 10 x  
TPK1100 Servicemarketing, planning and communication 15   x
SPG1100 Spansk 5   x
ENC1200 English 5   x
OFL1100 Organisational behaviour and leadership 10   x
2. year Course description Credits Autumn Spring 
BED1100 Economy Management 1 10 x  
KVN2200 Quantitativ Research Methods 10 x  
SEV3100 Service Management 10 x  
IMF2100 International Marketing 10   x
HTU2101 Hotel and Service Development 10   x
IKK2100 Inter-Cultural Communication 10   x
3. year Course description Credits Autumn Spring 
RLE3100 Relational Leadership 15 x  
SRM3100 Sales and Revenue Management 10 x  
KMV3301 Qualitative Marketing Research 5 x  
IKE3100 Innovation, Creativity and Entrepreneurship 10   x
BAC3100 Bachelor Dissertation 20   x
Bachelor of Innovation and Entrepreneurship
Graduate class 2007-2010
1. year Course description Credits Autumn Spring 
FUI1100 Business Development and Innovation 1 10 x  
PRL1100 Project Management 10 x  
KRP1100 Creative Processes 1 10 x  
MTV1100 Methodology and Science Theory 5   x
FUI2200 Business Development and Innovation 2 15   x
ØKO1100 Economics 10   x
2. year Course description Credits Autumn Spring 
FUI3300 Business Development and Innovation 3 20 x  
BED2200 Economy Management 2 10 x  
PRA2100 Project Work and Organisation Understanding  20   x
KRP2200 Creative Processes 2 10   x
3. year Course description Credits Autumn Spring 
KBI3100 Knowledge Based Innovation 15 x  
LED3300 Leadership 15 x  
FUI3400 Business development and innovation specalization seminar 10   x
BAC3100 Bachelor Dissertation 20   x
Other Course descriptions:
Graduate class 2009-2012
Graduate class 2008-2011
Graduate class 2007-2010
Graduate class 2006-2009
Graduate class 2005-2008

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