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Course descriptions 2008- 2011

Bachelor of Marketing and Sales Management
Graduate class 2008-2011
1. year Course description Credits Autumn Spring 
SKK1100 Sales, Customer Relations and Purchase Behavior 15 x  
BED1100 Economy Management 1 10 x  
RMS1100 Relationship Marketing and Service 5 x  
OFL1101 Organisation and Leadership 10   x
MKK1100 Marketing Communication and Campaign Planning 10   x
2. year Course description Credits Autumn Spring 
KAM2100 Key Account Management 10 x  
BUE1100 Business english 10 x  
MKB1100 Branding 10 x  
IMF2100 Negotiation and Influencing 10   x
FIN2100 International Marketing 10   x
KVN2200 Quantitativ Research Methods 10   x
3. year Course description Credits Autumn Spring 
RLE3100 Relational Leadership 15 x  
SLE3100 Sales Management 10 x  
KMV3301 Qualitative Marketing Research 5 x  
IKE3100 Innovation, Creativity and Entrepreneurship 10   x
BAC3100 Bachelor`s Thesis 20   x
 
Bachelor of Marketing and Internationalization Strategies
Graduate class 2008-2011
1. year Course description Credits Autumn Spring 
MFL1100 Marketing Management 10 x  
FBR1100 Consumer Behaviour and Consumer Sociology 10 x  
BED1100 Economy Management 1 10 x  
MKK1100 Marketing Communication and Campaign Planning 10   x
OFL1101 Organisation and Leadership 10   x
MAU1100 Marketing Research 1 10   x
2. year Course description Credits Autumn Spring 
IFI2100 International Finance 10 x  
BUE1100 Business English 10 x  
MKB1100 Branding 10 x  
IMF2100 International Marketing 10   x
KVN2200 Quantitativ Research Methods 10   x
IKK2100 Inter-Cultural Communication 10   x
3. year Course description Credits Autumn Spring 
RLE3100 Relational Leadership 15 x  
MRE2100 Marketing Law 10 x  
KMV3301 Qualitative Marketing Research 5 x  
IKE3100 Innovation, Creativity and Entrepreneurship 10   x
BAC3100 Bachelor`s Thesis 20   x
 
Bachelor of Advertising and Brand Management
Graduate class 2008-2011
1. year Course description Credits Autumn Spring 
FBR1100 Consumer Behaviour and Consumer Sociology 10 x  
BED1100 Economy Management 1 10 x  
MFL1100 Marketing Management 10 x  
KMM1100 Communication, Mass Culture and Media 10   x
OFL1101 Organisation and Leadership 10   x
MAU1100 Marketing Research 1 10   x
2. year Course description Credits Autumn Spring 
INS2100 Information and Public Relations 10 x  
RED2100 Rhetoric and Dramaturgy 10 x  
KVN2200 Quantitativ Research Methods 10 x  
MRE2100 Marketing Law 10   x
MKK1100 Marketing Communication and Campaign Planning 10   x
TPL2100 Team- and Project Management 10   x
3. year Course description Credits Autumn Spring 
KMV3301 Qualitative Marketing Research 5 x  
MVK3100 Brand Building and Visual Communication 25 x  
IKE3100 Innovation, Creativity and Entrepreneurship 10 x  
BAC3100 Bachelor`s Thesis 20   x
 
 
Bachelor of Tourism Management
Graduate class 2008-2011
1. year Course description Credits Autumn Spring 
ROU1100 Tourism and Adventure Tourism Development 10 x  
MAU1100 Marketing Research 1 10 x  
SPA1100 Spanish 10 x  
EBC1100 English Business Communication 1 10 x  
TOS1100 Tourism and Service 10   x
MAF1100 Marketing 10   x
TKK1100 Cross-Cultural Communication and Cultural Understanding 10   x
2. year Course description Credits Autumn Spring 
RKS1100 Tourism, culture and socity 10 x  
BED1100 Economy Management 1 10 x  
OFL1101 Organisation and Leadership 10 x  
SRM2100 Sales and Revenue Management 30   x
EVM2100 Event Management 30   x
3. year Course description Credits Autumn Spring 
RIM2100 Trends and International Marketing 10 x  
RLE3101 Relational Leadership 10 x  
MAU3200 Marketing Research 2 10 x  
BAC3100 Bachelor`s Thesis 20   x
IKE3100 Innovation, Creativity and Entrepreneurship 10   x
 
Bachelor of Hotel Management
Graduate class 2008-2011
1. year Course description Credits Autumn Spring 
HRD1100 Hotel and Restaurant Management 10 x  
SPA1100 Spanish 10 x  
EBC1100 English Business Communication 1 10 x  
MAU1100 Marketing Research 1 10 x  
SOV1100 Service and Hospitality Management 10   x
MAF1100 Marketing 10   x
TKK1100 Cross-Cultural Communication and Cultural Understanding 10   x
2. year Course description Credits Autumn Spring 
GAS2100 Gastronomy 10 x  
OFL1101 Organisation and Leadership 10 x  
BED1100 Economy Management 1 10 x  
SRM2100 Sales and Revenue Management 30   x
EVM2100 Event Management 30   x
3. year Course description Credits Autumn Spring 
HTU2101 Hotel and Service Development 10 x  
RLE3101 Relational Leadership 10 x  
MAU3200 Marketing Research 2 10 x  
IKE3100 Innovation, Creativity and Entrepreneurship 10   x
BAC3100 Bachelor¨s Thesis 20   x
 
Bachelor of Innovation and Entrepreneurship
Graduate class 2008-2011
1. year Course description Credits Autumn Spring 
FUI1100 Business Development and Innovation 1 10 x  
PRL1100 Project Management 10 x  
KRP1100 Creative Processes 1 10 x  
MTV1100 Methodology and Science Theory 5   x
BED1100 Economy Management 1 10   x
FUI2200 Business Development and Innovation 2 15   x
2. year Course description Credits Autumn Spring 
BED2200 Economy Management 2 10 x  
VEK2100 Strategy for growth 20 x  
PRA2100 Project Work and Organisation Understanding  20   x
KRP2200 Creative Processes 2 10   x
3. year Course description Credits Autumn Spring 
KBI3100 Knowledge Based Innovation 15 x  
LED3300 Leadership 15 x  
FUI3400 Business Development and Innovation-specialization seminar 10 x  
BAC3100 Bachelor`s Thesis 20   x
 
 
Other Course descriptions:
Graduate class 2009-2012
Graduate class 2008-2011
Graduate class 2007-2010
Graduate class 2006-2009
Graduate class 2005-2008

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