|
Bachelor of Marketing and Sales Management |
|
|
|
| Graduate class 2009-2012 |
|
|
|
|
|
|
|
|
| 1. year |
Course description |
Credits |
Autumn |
Spring |
| SKK1100 |
Sales, Customer Relations and Purchase Behavior |
15 |
x |
|
| BED1100 |
Economy Management 1 |
10 |
x |
|
| RMS1100 |
Relationship Marketing and Service |
5 |
x |
|
| OFL1101 |
Organisation and Leadership |
10 |
|
x |
| MKK1100 |
Marketing Communication and Campaign Planning |
10 |
|
x |
| MAU1100 |
MAU1100_Marketing_Research_I_A09.pdf |
10 |
|
x |
|
|
|
|
|
|
|
|
|
|
|
|
Bachelor of Marketing and Internationalization Strategies |
|
|
|
| Graduate class 2009-2012 |
|
|
|
|
|
|
|
|
| 1. year |
Course description |
Credits |
Autumn |
Spring |
| MFL1100 |
Marketing Management |
10 |
x |
|
| FBR1100 |
Consumer Behaviour and Consumer Sociology |
10 |
x |
|
| BED1100 |
Economy Management 1 |
10 |
x |
|
| MKK1100 |
Marketing Communication and Campaign Planning |
10 |
|
x |
| OFL1101 |
Organisation and Leadership |
10 |
|
x |
| MAU1100 |
Marketing Research 1 |
10 |
|
x |
|
|
|
|
|
|
|
|
|
|
|
|
Bachelor of Advertising and Brand Management |
|
|
|
| Graduate class 2009-2012 |
|
|
|
|
|
|
|
|
| 1. year |
Course description |
Credits |
Autumn |
Spring |
| FBR1100 |
Consumer Behaviour and Consumer Sociology |
10 |
x |
|
| BED1100 |
Economy Management 1 |
10 |
x |
|
| MFL1100 |
Marketing Management |
10 |
x |
|
| KMM1100 |
Communication, Mass Culture and Media |
10 |
|
x |
| OFL1101 |
Organisation and Leadership |
10 |
|
x |
| MAU1100 |
Marketing Research 1 |
10 |
|
x |
|
|
|
|
|
|
|
|
|
|
|
|
Bachelor of Tourism Management |
|
|
|
| Graduate class 2009-2012 |
|
|
|
|
|
|
|
|
| 1. year |
Course description |
Credits |
Autumn |
Spring |
| ROU1100 |
Tourism and Adventure Tourism Development |
10 |
x |
|
| MAU1100 |
Marketing Research 1 |
10 |
x |
|
| EBC1100 |
English Business Communication 1 |
10 |
x |
|
| TOS1100 |
Tourism and Service |
10 |
|
x |
| MAF1100 |
Marketing |
10 |
|
x |
| TKK1100 |
Cross-Cultural Communication and Cultural Understanding |
10 |
|
x |
|
|
|
|
|
|
|
|
|
|
|
|
Bachelor of Hotel Management |
|
|
|
| Graduate class 2009-2012 |
|
|
|
|
|
|
|
|
| 1. year |
Course description |
Credits |
Autumn |
Spring |
| HRD1100 |
Hotel and Restaurant Management |
10 |
x |
|
| MAU1100 |
Marketing Research 1 |
10 |
x |
|
| EBC1100 |
English Business Communication 1 |
10 |
x |
|
| SOV1100 |
Service and Hospitality Management |
10 |
|
x |
| MAF1100 |
Marketing |
10 |
|
x |
| TKK1100 |
Cross-Cultural Communication and Cultural Understanding |
10 |
|
x |
|
|
|
|
|
|
|
|
|
|
|
| Bachelor of Innovation and Entrepreneurship |
|
|
|
| Graduate class 2009-2012 |
|
|
|
|
|
|
|
|
| 1. year |
Course description |
Credits |
Autumn |
Spring |
| FUI1100 |
Business Development and Innovation 1 |
10 |
x |
|
| PRL1100 |
Project Management |
10 |
x |
|
| KRP1100 |
Creative Processes 1 |
10 |
x |
|
| MTV1100 |
Methodology and Science Theory |
5 |
|
x |
| BED1100 |
Economy Management 1 |
10 |
|
x |
| FUI2200 |
Business Development and Innovation 2 |
15 |
|
x |
|
|
|
|
|
|
|
|
|
|
| Other Course descriptions: |
|
|
|
| Graduate class 2009-2012 |
|
|
|
| Graduate class 2008-2011 |
|
|
|
| Graduate class 2007-2010 |
|
|
|
| Graduate class 2006-2009 |
|
|
|
|
Graduate class 2005-2008
Back to main menu |
|
|
|
|
|
|
|
|